Recently, New Jersey 101.5 reported on the John R. Elliott HERO Campaign for Designated Drivers and its new effort to prevent drunk driving in New Jersey. The family of John R. Elliott created the HERO Campaign after John was the victim in a deadly drunk driving accident in 2000. As part of the HERO Campaign’s latest effort to keep drunk drivers off New Jersey’s roads, they have launched a program to provide designated drivers with a digital ID card that they can show at bars in New Jersey to receive free non-alcoholic drinks.
Is the HERO Campaign Planning to Use ‘Mocktails’ and Uber Discounts to Prevent Drunk Driving?
In addition to rewarding designated drivers with free, non-alcoholic drinks, other programs that the HERO Campaign has in the works, include:
- Uber Partnership – HERO Campaign has partnered with Uber to help keep drunk drivers off the roads. So far, over 1,500 Uber drivers in New Jersey have agreed to be available for rides during peak social hours on Friday and Saturday nights. In addition, if these drivers pick up first-time Uber customers, the customers may receive up to a $20 discount on their ride.
- HEROtini Mocktail Challenge – Throughout this summer, the Great HEROtini Mocktail Challenge will be going on in Cape May and Atlantic counties. The event challenges local bars to create non-alcoholic mixed drinks for designated drivers. In September, following a summer-long voting process, a panel of celebrity judges will hand out awards at Seaview Golf Club, including top bartender, best-tasting mocktail, top bar and best drink name.
Our Atlantic City personal injury attorneys have a history of successfully securing verdicts and settlements for victims of drunk drivers, including recovering a $1 million settlement against an Atlantic City casino for overserving a patron alcohol. After the patron left the casino, he caused a head-on car crash, which led to our client suffering a severe leg fracture and traumatic brain injury (TBI).